Halton Youth Service decided to rebrand to make their brand more “youth friendly”. Halton Youth Services is an umbrella service for all of the youth services in Halton. They came to MakoMedia to help create their new brand, name and logo. It was important to have the young people of Halton involved at every stage of the project.
It was critical that the new name represented what the Halton Youth Service provided without alienating their target audience. We managed to whittle down a large list of suggestions to the final choice ‘Fusion’.
Below you can see the steps taken from initial design concepts to the final design.
1st Concept Designs
2nd Concept Designs