Blog

MakoMedia’s very own News Blog. Here you will find frequent and informal updates on MakoMedia’s day to day business happenings, as and when they happen.

Coffee 500 App Launch

Posted by on 3:38 pm in News Blog | 0 comments

Coffee 500 App Launch

We’ve just finished developing an awesome Brand New App for Coffee 500, our most favourite coffee shop in Widnes. The App comes with some fantastic features like Loyalty Card, Exclusive Offers, Promotions, New Menu Items and Coffee 500’s Blog. Coffee 500 are situated on St Michaels Industrial/Retail Estate, the shop offers top-class barista coffee from one of the niche Italian coffee producers, Kimbo. They also have brought the famous Cheshire Farm Ice-Cream to Widnes,who can say know to a Coffee or Ice-Cream. The Coffee 500 App is FREE to download from the Apple App Store and Google Play App Store. For more info on Coffee 500 Click Here. If your interested in finding out more info about our App Development Services for your business Click Here...

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Ant Join’s The MakoMedia Team

Posted by on 10:31 am in News Blog | 0 comments

Ant Join’s The MakoMedia Team

  MakoMedia are happy to announce Ant as the newest member of the team, Ant joins the Mako Family as our new Digital Media Developer. Let’s hear what Ant has to say: “Hey everyone my names Ant and I’m the newest addition to the Mako team. I hope this post will give you a nice introduction to who I am, and what skills I’m bringing to the MakoMedia team. I come from a music and filmmaking background, I have worked as a freelance creative multimedia professional for several years. I specialise in  music production but I also enjoy filmmaking as I’m an enthusiastic movie fan.  I make sure I’m learning a new skill every day, mainly because I enjoy gaining new abilities and I’m very passionate about passing on those skills to others.” Working With Mako “My role at MakoMedia as Digital Media Developer will involve me working on a variety of fantastic projects including working with clients, website design and delivering training.  I will also be involved in the daily activity of MakoMedia’s social media channels. I have a great relationship with co-owners Ian and Sean from my prior freelance work with the company, so for me joining on a full-time basis with people I already have a great understanding with is brilliant. I already feel a part of the Mako family and I’m really excited to be adding my talents to an ever growing...

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When should I post to my facebook business page?

Posted by on 1:19 pm in News Blog | 0 comments

When should I post to my facebook business page?

We often get asked when is the best time to post to a facebook business page? The truth is that it all depends on the business sector and their followers. The infographic below shows the markets for different industries and the best times to catch and interact with their followers. LinchpinSEO have measured three types of interactions: likes, comments, and shares; and studied the amount of interaction per day to come up with the best days to post for each sector. It’s no surprise that most Facebook activity takes place at the weekend. Oddly though, many of the businesses that normally have weekend hours (retailers, for example) see the most social media engagement on weekdays, while those that stick to the traditional work week (banks) are more likely to get a response from their customers on weekends. Take a look at the infographic below to see if you are making the most of your facebook business page. This post was originally posted by SocialTimes. All Stats...

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Halton’s Olympic Torch Celebration DVD

Posted by on 12:00 pm in News Blog | 0 comments

Halton’s Olympic Torch Celebration DVD

Halton welcomed the arrival of the Olympic torch on it’s trip around the UK by putting on a performance at the Brindley arts centre in Runcorn. Students from local schools got the chance to showcase their dancing, singing and acting talents in front of a sellout crowd, before gathering on the streets to cheer on the torchbearers as they pass through Runcorn and Widnes. MakoMedia was their to capture the whole event and produce Halton’s Official Olympic Torch Celebration DVD. Halton’s Official Olympic Torch DVD The Brindley wanted to capture the event and distribute the footage both online and on DVD to all the participating students for their families to enjoy for years to come. We jumped at the chance to get involved and worked on producing the DVD and designing it’s packaging based on the overall Olympic theme. This week we received the final batch of 150 Official Halton Olympic Torch Celebration DVD’s fresh from our duplicators, and we hope you agree that they look great! The DVD’s are currently in the process of being distributed by the Brindley, so if you managed to get your hands on one please let us know what you think using our comments section below. The ceremony was a huge success and despite the wet weather outside, the atmosphere was electric. If you missed it first time please enjoy our highlights above. Schools Performing: Victoria Road Primary school The Grange Primary School Palace Fields Primary Academy St Mary’s C.E. Primary School  Ormiston Bolingbroke Academy Cronton Sixth Form College     Want to get your event filmed? If you would like to learn more about getting an event filmed please view our Event Capture Page for details, examples and...

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Intellectual Property – Copyright or Copywrong?

Posted by on 3:28 pm in News Blog | 1 comment

This TED video on intellectual property rights from Kirby Ferguson, a New York filmmaker, author and speaker, proposes the notion that everything we create is made from constituent parts that at some time belonged to someone else, so the idea of copyright is fundamentally flawed. We are not self-made. We are dependent on one another. Admitting this to ourselves isn’t an embrace of mediocrity and derivativeness, it’s a liberation from our misconceptions.” (Kirby Ferguson) Mr Ferguson points the finger at Apple’s late Steve Jobs and his change in attitude towards, ideas, intellectual property and ownership. With the latest events surrounding the Apple vs Samsung lawsuits, we thought we’d share the facts and what we make of it all, especially when you take Kirby Ferguson’s “Embrace the remix” mentality: Apple and Samsung have been in the headlines in recent weeks regarding the various lawsuits that they have processed against each other. Apple have won their case in the states, claiming that the South Korean giant infringed various copyright patients on their iOS devices. The resulting settlement was for Samsung to pay Apple over $1 billion in damages. The same case is being trialled in various other countries across the globe, and the resulting outcomes are an interesting insight into the varying countries policies on intellectual property, patents and copyrights. On Samsung’s home turf, the South Korean court dismissed Apple’s claim that Samsung copied the look and feel of the iPhone and the iPad, in a ruling widely seen as a victory for Samsung. Still, the judges found that Apple illegally used Samsung’s wireless technology, while Samsung violated Apple’s patent related to the way their mobile devices notify the user. In Japan, the Tokyo District Court denied Apple’s claim that Samsung infringed upon Apple’s patent to have mobile devices “synchronize” or share data with other hardware. Meanwhile, in Germany, a Dusseldorf court said last month Samsung’s Galaxy Tap 7.7 imitated Apple’s design in an “unacceptable manner” and ordered European sales to be stopped. In Australia, Samsung became free to sell its Galaxy tablet computers after the country’s highest court dismissed Apple’s appeal in December 2011. But separate legal battles are ongoing over various patents. We think it’s safe to say that the regardless of the overall outcome of the whole debacle, neither company is going to come away clean. The whole thing has lead to comedic viral videos being produced that poke fun at both companies. One can only imagine what the total cost of these lawsuits will be. We can’t help but think that the time would be better spent focusing on improving products or “remixing” even better ones, instead of worrying about who owns the intellectual property right for the size of an icons bevel. Link to the official Ted page for Kirby Ferguson’s “Embrace The Remix”...

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Lights, Camera, Slow Mo Action!

Posted by on 4:30 pm in News Blog | 1 comment

Advancements in cameras (or more specifically frame rates) has lead to some really cool applications, like all those super slow motion replays we now see during the major sporting events on TV: These super slow motion clips are captured at a whopping 1000 fps (frames for second). This means that in the time it takes you to count to 3 these cameras will have recorded a sequence containing 3,000 high resolution images, which is pretty impressive, and great for detailed analysis, fourth official replays and cheesy montages for the halftime ad breaks. But what if there was a camera that could capture more than 1000 fps, more than 10,000 fps… more than 1,000,000 fps?! What if we said to you 1,000,000,000,000 fps? It all started in 1964 when an MIT professor by the name of Harold Edgerton, took a photo of a bullet piercing an apple using an extremely short exposure (the way the camera allows light to enter it’s image sensor) as short as a few nanoseconds. Inspired by his work, Ramesh Raskar and his team set out to create a camera that could capture not just a bullet (traveling at 850 meters per second) but light itself (nearly 300 million meters per second). Wait! Pause just for a moment to take that in… Recording a ray of light as it moves at, well, the speed of light! The same light that is enabling you to read this text, the same light that travels for years through space so we can see the stars. For this task, they built a camera and software that can visualize pictures as if they are recorded at 1 trillion frames per second. Fundermentally, photography is about creating images by recording light, but Ramesh Raskar has invented a camera that can photograph light itself: Source: www.ted.com/talks Original Location of the above talk: http://on.ted.com/Raskar As if the ability to see light as it moves wasn’t amazing enough, the same photon-imaging technology can also be used to create a camera that can peer “around” corners , by exploiting specific properties of the photons when they bounce off surfaces and objects. The ability to see objects hidden behind walls could be invaluable in the fields of medicine, search and rescue,engineering, the list goes on. Now scientists at the Massachusetts Institute of Technology in Cambridge have found a way to do just that. In a nutshell, they fire a pulse of laser light at a wall, the light (or photons) bounce off the wall, around the corner, onto the hidden object, back to the wall and back to the camera. With each refraction the photons scatter in various directions, but a small percentage eventually returns to the camera, each at a slightly different time. It’s this time difference that provides the key to revealing the shape and size of hidden object : “We are all familiar with sound echoes, but we can also exploit echoes of light,” says Ramesh Raskar, head of the Camera Culture Research Group at the MIT Media Lab which carried out the study. The prospect of this technology eventually reaching consumer level is mind blowing. We can’t wait to see the amazing things that artists and scientists will be able to produce using Femto Photography. For more Info about this project, please visit: http://cameraculture.info/news/ For biographical Info on Ramesh Raskar, One of the Top Innovators under...

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What’s all this Twitter-Chatter?

Posted by on 3:14 pm in News Blog | 0 comments

If you find Twitter baffling and are put off using it because you never know what to actually Tweet, don’t worry. Twitter can still be an invaluable marketing tool for all businesses, even when you have nothing to say. Signing up for a Twitter account is the easy bit, but actually sending a Tweet is another challenge. It’s a bit like trying starting to write a book, staring at a blank page with no idea where to start. The best Twitter users have something to say, or a clear focus, they know what they are talking about and stick to it. Unless you have this focus Twitter can be daunting. In reality you probably already have a Facebook account which you update with frequent posts, so trying to come up with something new to say can be tricky. The easy option seems to be to publish the same posts to both Twitter and Facebook but that can be a mistake for several reasons, they are very different platforms, with very different audiences which require different types of messages. Twitter is a micro blog for more personal and disposable content, while Facebook is more about broadcast messages which encourage mass engagement. Your audience will get bored if they see the same content across all of your channels. If you still have no idea what to say on Twitter then consider using it in a different way. Think of Twitter as a research resource to find people that can help your business. Just because you find them on Twitter doesn’t mean to say you have to contact them on Twitter. Here are a few simple ways to use Twitter without stressing about the Tweet: ; Sign up to Twitter creating a biog, a profile and a profile picture so you don’t look like a spammer. Search for users with similar interests, look at who they follow, then click on the most useful and follow them. Twitter search. Twitter allows you to search for topics by hashtags (#) or mentions (@) of people. So try a search for “#BusinessFunding” and you’ll likely find a ton of Tweets. Some will be from businesses, but others will be from organisations that work with and support businesses. It’s a great way to discover new opportunities including businesses, customers or even products. Try a few other searches #BusinessMarketing and you’ll find some useful free articles and tips to promote your business. Remember, even without Tweeting a thing you can see access a wealth of useful information from people that are active on Twitter. Visit www.Followerwonk.com – This website is Twitter’s best friend, it allows you to search Twitter biographies. So try searching for ‘Finance Services’ for example and see what you find. Look through the search results for names of the most relevant useres. Try other searches such as ‘Marketing’ or ‘Business Networking’. Remember, just because you find them on Twitter doesn’t mean to say you need to contact them on Twitter. You could try calling their company and speaking directly or asking for an email address to contact them. Why restrict yourself to 140 characters on Twitter when you can send an email including much more info. Set up some Google News Alerts around topics that interest you and are likely to interest your fans....

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Mako Polo

Posted by on 6:45 pm in News Blog | 0 comments

Mako Polo

Don’t worry we have not decided to abandon media and become fashion gurus… We have however got ourselves some lovely new Mako branded polo shirts. These stylish little numbers are to help Mako be more practical while we are out and about working on our various media projects. So, if you see a someone wearing what appears to be the very latest in high fashion (i.e. one of these shirts), be sure to stop and say...

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MakoMedia Newsletter Sign Up

Posted by on 4:20 pm in News Blog | 0 comments

We produce a monthly newsletter with information about all of our latest projects, news and special offers. If you would like to be kept in the loop about the coming and going of MakoMedia please use the sign up box below. Email Name Sign...

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Happy 1st Birthday Mako

Posted by on 4:43 pm in News Blog | 0 comments

We’ve been so busy we almost forgot to tell everyone! Mako turned 1 Year old on 1st April 2012. HAPPY BIRTHDAY TO US! It’s been one hell of a year for Mako and we are very happy to say that we are still here and continuing to grow from strength to strength. We’ve had ups and downs in our first year of business, and we’ve had to learnt fast, but Mako would like to publicly say a HUGE thanks to all of our clients, friends & family who have believed and invested into Mako. Here’s to the future and many more years of happy clients and media production. Sean &...

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