Halton Rocks 2015 Promo Video

Posted in MakoMusic Blog

Halton Rocks 2015 Promo Video

HALTON ROCKS RETURNS! On Saturday 16th May Halton Rocks 2015 will be bringing you non-stop music on two stages at it’s regular home, The Studio, on Lacey Street, Widnes. Doors open at 6pm and the music starts straight away. We took the time to record 5 of the acts that will be performing on the night, in a stripped down acoustic set, you get a sneak peek from Isaac Holian, ZedzDead, The Volts, Jay and Zen Project. We think you’ll agree that there’s a host of talent on display here and something for everyone to enjoy on the night. Please like and share to help spread awareness for the Halton Rocks 2015 gig! With tremendous lights and sound provided by IE Audio Hire, and a fully licensed bar available, we’re all looking forward to another great night at what is now a hugely popular annual event. Tickets are £5 in advance or £6 on the door, and as usual, every single penny that we raise will be donated to the Heswall Disabled Children’s Holiday Fund. Halton Rocks – Saturday 16th May 2015, 6pm @ The Studio, Lacey Street, Widnes. Halton Rocks 2015 is brought to you in proud association with our main sponsors Take Phat, and with great thanks to IE Audio Hire...

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Halton Rocks 2014 – Update

Posted in MakoMusic Blog

The organisers of Halton Rocks are delighted to announce that they are now considering applications from acts who wish to perform at Halton Rocks 2014, date to be announced. Halton Rocks is an event dedicated to giving local musicians a platform to play to a large audience at a great venue, whilst raising money for the fantastic Heswall Disabled Children’s Holiday Fund. Halton Rocks takes place at The Studio on Lacey Street, Widnes, and is growing in popularity and prestige year after year. With The Studio’s top class facilities for live music, and a creative team including Mako Media and IE Audio Hire, Halton Rocks is gathering a reputation as ‘the’ gig to play for aspiring local artists. If you would like to be considered for the bill for the 2014 event, send an email with all of your relevant information to event organiser Si Owens at owens-simon@sky.com. To ensure a transparent selection procedure, preference is given to bands/artists who fit the following criteria: Be local to Halton Play your own instruments Perform your own original material Be a current performing act, rather than still at the rehearsal stage Have a good following of supporters Be available for podcasts/promotional interviews Preference will also be given to acts who have not yet had chance to play Halton Rocks in the past, or who haven’t played the most recent event All applications will be given fair consideration. Closing date is 1st December 2013. Good...

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Halton Rocks 2013 – The Unplugged Album

Posted in MakoMusic Blog

Halton Rocks 2013 is just around the corner, and we’ve gone and put together an unplugged album that you can purchase to help raise funds for the events chosen charity: The Heswall Disabled Children’s Holiday Fund, which provides free holidays to disabled children aged 9-15 in the North West of England, but in order to do so, they need to raise over £25,000 EACH YEAR! The Halton Rocks 2013 Unplugged Album is here for you to listen to (for free). If you would like to download it, there is no set fee, you can name your own price and simply pay whatever you want, from 10p to £10 or more! It’s entirely up to you, just remember that all the proceeds go to The Heswall Disabled Children’s Holiday Fund. [bandcamp album=3010374627 bgcol=FFFFFF linkcol=ED1768 size=grande3] BUY IT NOW   What is Halton Rocks 2013? Halton Rocks 2013 marks The fourth annual Halton Rocks festival. It will be held at The Studio in Widnes, on Saturday 11th May 2013, 6pm. Showcasing some of Halton’s greatest acts, and supporting the outstanding Heswall Disabled Children’s Holiday Fund, the popularity of Halton Rocks continues to grow, making the evening a must-attend event for the music lovers of Halton. The Studio in Widnes, is a top class, purpose built performing arts venue that boasts a great envirnoment, superb sound quality, a fully licensed bar and a friendly atmosphere. Don’t miss, HALTON ROCKS 2013 featuring: The Sonic Revolvers Alistair Ingle Masters of the Radio Sarah Whitfield Candidate23 Yarbo Tricia McTeague Junior Halton Rocks 2013 is brought to you with our thanks to MakoMusic, The Studio, IE Audio Hire and Heswall Disabled Children’s Holiday Fund,...

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Small venues no longer require a licence to hold live music events.

Posted in MakoMusic Blog

Small venues no longer require a licence to hold live music events.

Venues in England and Wales with a capacity of less than 200 people will no longer require a licence to stage live music events. This is fantastic news for both musicians and promoters in the North West. The opportunity for more venues to start putting on more live music events should only be seen as good news. In the last 12 months, Liverpool in particular has seen venues like The Masque close it’s doors for good, and others such as The CUC and Mojo changing focus away from live music, not to mention the current battle to help Mellow Mellow stay open. Hopefully removing the requirement of a licence to stage live music events will encourage more local venues to take a chance on live music.   It’s estimates that an extra 13,000 venues across the England and Wales could start hosting live music nights. The only restriction on the music is that it must only be played between the hours of 8am and 11pm. For more information read the BBC article...

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A picture is worth a thousand lyrics

Posted in MakoMusic Blog

A picture is worth a thousand lyrics

The latest social media/networking device to take a slice of your ever decreasing “spare time pie” is Instagram. Bought by Facebook for the grand total of $1bn, it’s the app which allows users to apply filters to photos taken on their phone and share them via their social networks. It has seen phenomenal growth, amassing more than 30 million users in under two years, and if your band isn’t one of those 30 million users you could be missing out on some great exposure. Ok, so being in a band should probably be more about sharing music than photos, but hey, you gotta give the people what they want! …and who are you to turn down some free publicity? Here Instagram’s quick round up of tips on how to use the app effectively: Change Perspective Make sure you sign up for a personal account as well as a band account, this way you can experience what your fans will experience too. You’ll discover how you want to consume content, how you interact with other users and what type of images you find interesting, thus giving you a better idea of how to use your band account. Share Compelling Content Post photos that fans can’t see anywhere else – behind the scenes photos or sneak peeks of what’s to come. Don’t be afraid to experiment, and pay attention to what users like and comment on most. Here are a few tips and tricks to make your photos more beautiful. Tell Your Story The photos you post tell a story about your brand. Fans can tell when you’ve put thought into every photo you post. Being authentic about the content you share will help you build genuine connections with your followers. Expand Your Audience Connecting your Instagram account to your other social networks is a great way to let your followers know you’ve joined Instagram and to grow your audience. It also makes it easy to share the content you post on Instagram to your other accounts in order to increase your reach and exposure. Post Consistently Users generally like to see a variety of photos from different accounts in their feed. Post often enough to keep users engaged, but keep them wanting more. Spread your posts out throughout the day or over multiple days. Engage With The Community Interact with the Instagram community and your followers, both in the app and in person. Ask questions in your caption and respond to comments. Engage with your local Instagram fans. Encourage users to hashtag photos at your events. Original Content from “Instagram...

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To Spotify or not to Spotify?

Posted in MakoMusic Blog

To Spotify or not to Spotify?

Music distribution is a minefield of opinions and interpretation at the moment: Physical vs Digital. Streams vs Downloads, Demos vs Studio Recordings, Paid vs Subscriptions vs Adverts. But there’s at least one good thing to come from all this confusion – Choice. The power is most certainly in the artist’s hands. As an unsigned artist, it was almost impossible to distribute your music globally 10 years ago, but now, for a moderate fee you can. But which method is the best? iTunes? Spotify? Do you use a combination? Or are artists best sticking with old fashioned CD’s that they can sell at their gigs? In the past there have often been complaints from record labels and artists about the amount of revenue they receive from streaming services such as Spotify. A notorious case back in November 2009, Spotify users in Sweden racked up one million plays of Lady Gaga’s ‘Poker Face’, Spotify then paid the artist £100 in royalties. This led Swedish musician Magnus Uggla to state that he would rather his music was pirated, and he later withdrew his music from the service, an approach which has recently been adopted by the likes of Coldplay, Adele, The Black Keys and Tom Waits, who have all withheld recent releases from Spotify and other streaming services. This sort of speculation in the media has put the actual royalty paid per play between 0.19 and 0.3 pence, which would mean between £1,900 – £3000 was paid in royalties to Gaga for those 1 million streams, although the precise per-play royalty does not appear to have been confirmed by the company. Spotify have spoken up about how satisfied they are with the revenue their artists receive from streaming, claiming some of them receive more from streaming than downloads or physical sales. Apparently, Spotify alone paid out royalties of over $180 million to musicians in 2011 and the figure looks set to double for 2012. It would be interesting to know the number of artists who are all expecting a slice of that pie? Our guess is lots, and according to most unsigned musicians and small record labels, their slice is looking rather thin. Brian Brandt of Mode Records, an NYC based label specializing in contemporary classical music for 26 years, have over 250 releases to their name. Although they recognise that they have a niesh market and generate modest sales of around 6,000 units, on a typical CD sold through a distributor they may make a profit of $3-4 per unit. Brian claims that sales through iTunes or similar service can yield a similar profit. But with the Spotify model things get a little different, for example, in June 2011, Mode had a total of 11,335 streams through Spotify; from this their income was a whopping $36.98! They also had a big individual seller that month which was streamed 1,326 times through Spotify; their income from that track – $4.18. So, Mode Records reckon they...

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